it is my humble opinion that Seth Godin is a Marketing genius.
In one of his blogs today he really gets to the crux of the problem that all of us 'Marketing People' face on a very frequent basis.
Seth's Blog: Which comes first, the product or the marketing?
When I started my Marketing degree back in the '90s it was explained to us that Marketing is what happens from before the product is made until AFTER IT IS SOLD.
Just remember that when you next confuse Marketing and advertising!
In one of his blogs today he really gets to the crux of the problem that all of us 'Marketing People' face on a very frequent basis.
Seth's Blog: Which comes first, the product or the marketing?
When I started my Marketing degree back in the '90s it was explained to us that Marketing is what happens from before the product is made until AFTER IT IS SOLD.
Just remember that when you next confuse Marketing and advertising!
