I despise websites that make it nearly impossible to buy from them. I'm also lucky enough to work in a position where I can control my own clients' websites (to some degree) from becoming evil.
Instead of showing you a variety of naff websites, I thought I'd show you how Google sees websites that just don't help users. Their explanations are great and should be shared to the world!*
I work in the advertising business, at the sticky end of the online ad business in fact. I get to watch quite a few ads on a daily basis. This one just blew my socks off.
What did i love about it? Not only is it funny, but it states time after time what the product is and why you should buy it, something we as advertisers have shied away from - 'its all about the brand' or 'let the custoer decide' - piffle and tosh!!
And it is funny and it looks like it was made for $75 and that it appears that they had a tonne of fun doing it!
So that was nice. And then I guess he got a deal on some Tabac, so he moved to that.
All well and good. And then Old Spice decided that they actually wanted to make money, and so they started advertising all over the place. IndyCar, posters, banner ads and then they revolutionised TV advertising by created some amazing ads. And some not so amazing ones.
