They took a shoe competition, 2 formula 1 drivers and an empty racing track and they got a good few advertisements out of it.
What did they do? They took the winners of a competition and said they had won 20 pairs of shoes. To get all 20 they had to do one lap in the passenger seat of a car, driven by a Formula 1 driver.
Not so bad?
Well, there was one simple rule; For every scream they emit, they lose one pair of shoes.
Here are the results:
kthanxbai!
Jumblerant
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