Three things you need if you want more customers

I don't remember who turned me to Seth Godin but I am grateful.

Seth gives sound advice, stuff you may not want to hear, but understand and agree with anyway. And always with a twist of humour to it too.

I really had my eyes opened by a simple blog he sent out a few months ago entitled 'Three things you need if you want more customers'

If you want to grow, you need new customers. And if you want new customers, you need three things:

1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.

You'd be amazed at how often new businesses or new ventures have none of these.

Image via Wikipedia

The first one is critical, because if you don't have permission, or knowledge, or word of mouth, you're invisible.

The Zune didn't have #2.

A service aimed at creating videos for bestselling authors doesn't have #1.

And a counseling service helping people cut back on Big Mac consumption doesn't have #3.

More of Seth Godin's blog.

kthanxbai!