Not the next Justin Bieber - he just doesn't have that sound.
Born in Dallas, but currently living in San Diego, he is all of 15, so unable to even drive a car!
After playing a handful of shows last summer he was invited to record an album for action-sports company Hurley, which let him use their i-house recording studios. The resulting album, Dropping In, was produced by Grammy-winner Alan Sanderson (Fleetwood Mac, Elton John, Switchfoot). Lovaas wrote all nine songs.
Then in February, the high school freshman played before another San Diego pop star, Jason Mraz, at an open mic in a coffee house in Oceanside.
“We talked about surfing,” says Lovaas, about meeting Mraz. “He gave me some advice. He said when a song comes to you, always write it down or you’ll lose it.”
Then, two weeks later, Lovaas’s father got a surprise call from Bill Silva, the longtime San Diego promoter who is now based in L.A., where he oversees his concert-promotion firm and a management company that handles Mraz as a client.
“We went up to his office in West Hollywood,” says Lovaas. “We met his entire management staff.” Bill Silva Management has a staff of 12. Lovaas brought his guitar and played for Silva’s people. It went well. Silva agreed to manage him.
To many people. Lovaas’s songwriting style is reminiscent of Jack Johnson. His emotion-dripped vocals bring comparisons to Adele and his youth and fresh-faced appeal evoke comparisons to Justin Bieber, and both Silva and his new artist don’t want that.
“We’re not looking to make him the next Justin Bieber,” says Civia Caroline, director of marketing for Bill Silva Management. “We are aware that he’s 14. We don’t want to create something that he’s not.”
Good luck Cody!