|What's Cooking? with Jamie Oliver (Photo credit: Wikipedia)|
Part of that change is from the 'carrot' of having good healthy food and thus, over a period of time, being fitter, happier people.
The 'stick' part of his process is to show just what is in the food you are currently eating. Mix the two aspects together and you have a food revolution.
Or do you?
Quite scary how they have literally seen what goes into their food and still choose what they did.
Its an uphill battle folks...