I myself found the music and the video to be fun and interesting, but that's also true for me regarding a line of marching ants on the side-walk, documentaries by Louis Theroux , and of course, the internet.
So what does PSY (the creator and lead man of Gangnam Style) do that drew over 1,500,000,000 views on YouTube?
The video below shows PSY teaching a journalist from the serious UK newspaper The Guardian how to do the Gangnam Style dance. In the clip he explains why the video went viral so easily - it's fun and easy to do. If you can connect with the person on the screen in front of you and say 'I could do that' then you are more than likely to watch the video and pass it along to your friends.
So the tune is catchy and the dance is easy to copy and change to your own desires - is that enough? No, there has to be an element of luck.
This guy PSY seems to have it - and (more) good luck to him.
How deep has 'Gangnam Style' entered into society ? Well, a few people may have taken it too far:
A populare meme
A new fashion icon, undone bow-tie, dress shirt and cuff links t-shirt - very PSY!
Head of the UN and PSY
Automatic free entrance to the psych ward in many countries in the world
A flash in the pan? I think not. In fact the statistics show that it is as strong as ever, despite everyone and their dog making their own version.